Creatio CRM

The next generation CRM with a focus on business process excellence

Creatio (formerly bpm'online) is a first-class cloud-based system that is designed to increase the performance of the entire company and enable employees to achieve consistent success. New features, extensions and apps are constantly being made available to ensure that you always stand out. Manage the entire customer journey with Creatio and offer your customers a great experience every time they are in contact with you.

In today’s dynamic business environment, being able to change strategy and realign your company is fundamental. It makes your company responsive, able to learn quickly and to spread that knowledge throughout. Creatio is the system developed to give you flexibility, increasing your responsiveness, making sure you’ll be the first to seize whatever new opportunity comes your way.

With its unprecedented focus on processes, each Creatio solution revolves around the idea of quick changes. No matter if there are little or major alterations of how you conduct your business, Creatio facilitates and speeds up the implementation of any change. And all this, while engaging its users with its social features, look and feel.

Accelerate your business:

  • Accelerate change with agile low-code platform
  • Accelerate alignment with cross-functional orchestration
  • Accelerate implementation using out-of-the-box products
  • Accelerate adoption with intelligence and user-friendly UX

Innovation is at the very core of creatio, with new features, extensions and apps rolling out to its customers, to make sure they always distinguish themselves from the competition.

Everyone is a Developer

With Creatio every user can put together his very own platform with exactly the content he wants to use by choosing from seamlessly integrated products for marketing, sales and service as well as the intelligent low-code platform Studio, for developing customer applications and the management of your business processes.


  • 360° customer view
  • Segmentation
  • Lead management
  • Campaign management
  • Email marketing
  • Content designer
  • Event mangement
  • Marketing resource management
  • Collaboration tools
  • AI/ML models
  • Marketing analytics

Marketing platform that excels at demand generation and lead nurturing.

End-to-end sales processes to manage all types of sales cycles.


  • 360°customer view
  • Lead management
  • Opportunity management
  • Contract management
  • Orders and invoices
  • Projekt management
  • Sales forcasts
  • Field sales
  • Channel sales
  • Sales productivity tools
  • Collaboration tools
  • Dashboards and analytics


  • 360°customer view
  • Omnichannel communikations
  • Agent desktop
  • Queue management
  • Case management
  • Service level agreements
  • Problem management
  • Knowledge management
  • Self-service portal
  • Field service
  • ITIL processes

Out-of-the-box best practice processes for internal and external service.

Intelligent low-code platform for custom application development and business process management.


  • Business process management
  • Adaptives case management
  • system designer
  • Self-service portal
  • User permissions and administration
  • communikations management
  • Mobile app
  • AI/ML models
  • Dashbords und Analytics

Award winning

Creatio is highly recognized by key industry analysts and has earned numerous awards.

  • Creatio was recognized in Gartner’s 2017 Magic Quadrant for the CRM Customer Engagement Center.

  • CRM Magazine, the leading publication of the industry, named Creatio the Leader in Enterprise CRM Suite and Midmarket CRM Suite categories of the CRM Market Awards 2017.

  • Creatio was named a Strong Performer in The Forrester Wave™: CRM Suites, Q4 2018, Strong Performer in The Forrester Wave™: Sales Force Automation Solutions, Q2 2017, Strong Performer in The Forrester Wave™: B2B Marketing Automation Platforms, Q4 2018, Strong Performer in The Forrester Wave™: Customer Service Solutions, Q2 2019, Strong Performer in The Forrester Wave™: Cloud-Based Dynamic Case Management, Q1 2018, and Strong Performer in The Forrester Wave™: Digital Process Automation For Wide Deployments, Q1 2019.