8 answers to questions you have asked about the GDPR

The EU General Data Protection Regulation as an opportunity

From 25 May 2018, the EU General Data Protection Regulation will enter into force. Michael Reichenberger, Managing Director of Qualysoft GmbH Switzerland, has compiled the most important data protection questions of our customers and answered them for you.

Do I really have to take precautions - and what are possible consequences if I do not do anything?

Very soon, the EU Data Protection Regulation (GDPR) will bring new challenges to companies, which must be implemented by 25 May 2018. Those who do not comply with the guidelines must expect high fines. Given the high fines of EUR 20 million or 4% of annual turnover, it is absolutely necessary for companies to make the necessary arrangements.

What needs to be done? And who has to face the challenges?

Many companies are unsure because they do not know what the coming EU data protection regulation is going to mean for their business. Although the new regulation does not fundamentally upend data protection law, it entails numerous changes and additional tasks. The initial implementation of the requirements of the GDPR is to be regarded as a comprehensive project and is not the sole responsibility of the privacy advocates. The co-operation of the management and the compilation of a competent team with representatives from all departments forms the starting point.

How do I live up to the planned documentation requirements?

Affected are all companies that collect or process personal data of customers from the EU. Here, the emphasis lies both in the definition of clear processes and in the creation of greater transparency. Companies must document in detail what data they process where, how and why.

Is this whole thing chicane or can I benefit from it?

The GDPR is both a kind of adjustment compulsion and an opportunity for any company, because compliance with the data protection regulations is the basis for well-functioning, strong and long-term customer relationships.

What does change management mean in the course of the new DSGVO?

Clean databases and transparent processes play a key role in optimizing digital marketing and strengthening brand quality. At the same time, you can achieve much better results and more leads through targeted and conscious speeches. In addition, the principles of the GDPR are applicable to all companies in the EU and beyond, regardless of their size. This creates a level playing field for everyone and fair competition.

What is meant by an extension of the information obligation?

Customers must always be able to view their data and revoke their consent to use. In general, companies need to be able to account at all times for where the personal data they work with comes from.

How can I identify my individual need for change?

Even though GDPR is associated with extensive homework, advertisers and companies should first and foremost see it as an opportunity and use it as an opportunity to put into action long-cherished intentions: sift through and structure existing data and delete old data. Clean processes and up-to-date and relevant data not only improve the quality of marketing, but also result in more leads and increase sales.

Do I still have a chance even if I still have to tackle the topic?

To sit out the topic is not a solution. There is still time to be in compliance with data protection law in May 2018. If you want to take on the challenge, contact us for a first analysis!

Michael Reichenberger

About the author:

Michael Reichenberger
Managing Director Qualysoft GmbH Switzerland

As Managing Director for the Qualysoft Switzerland location, Michael Reichenberger focuses on advising companies on the introduction of customer relationship management solutions, in particular with regard to the CRM strategy and the optimization of the sales, marketing and support processes.

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