E-Mail Marketing

E-Mail Marketing allows you to link and synchronize all communication channels and provide your customers with appropriate information at any time. Qualysoft combines state-of-the-art tools in a central CRM system, thus allowing you to keep track of all interactions with your company.

Our experts integrate professional tools for newsletter and social media management into your CRM system. This allows you not only to plan and design your customer communication to optimum effect, but also to read any feedback and replies in real time on a central platform. Staff members from marketing, sales and service can access the latest information at any time and immediately respond to your customers' demands.

Individual newsletter in real time

Create positive customer experience by adjusting your mailings precisely to your customers' individual requirements and needs. Using state-of-the-art e-mail marketing automation tools, you can send the most recent information to your existing and new customers directly from your CRM system and will immediately get reports about opening rates, clicking behavior and distribution via social media.

Your benefits:
  • You will get a 360-degree overview about your customers' interests – across all channels.
  • Consistent automatic synchronization between CRM and newsletter tool will accelerate your marketing and sales processes and improve your data quality.
  • You will collect information about your customers' interests and be able to use this data in CRM-controlled content elements for individual communication in e-mails, Web forms and landing pages.
  • Automated lead nurturing activities will ensure that interested parties receive precisely those details that are relevant to them at a specific stage.
  • Real-time and need-based e-mail marketing campaigns will facilitate buying decisions and ensure a shorter lead-to-deal time.

Professional in social communities

High-performance solutions for social media help you establish a network with your customers, both at national and international level, to encourage interaction and analyze moods. Integration in your CRM system allows every staff member to see new data in real time, respond to customers individually and even directly create new leads, sales opportunities or cases from social posts.

Get in touch with opinion-leaders, and use messaging systems to stay abreast of trends and current topics.